Trade Show Solutions Center
 Expands Its Portfolio of Event Marketing Services

Executive Training Programs and Leading Industry Reference Materials Will Empower Companies to Maximize Trade Show Results

MELVILLE, NY, March 30, 2009 – Trade Show Solutions Center (TS Solution Center), a leading provider of comprehensive event planning and marketing services to small and mid-sized businesses, announced today the availability of several new offerings designed to help businesses increase the impact of their participation in trade shows and conferences.

In today’s market place, every lead is more crucial than ever,” said Laura McLeod Palker, founder and president of Trade Show Solution Center, LLC. “And, as part of our continuing commitment to our clients’ success, we are expanding our services to provide advanced training in marketing techniques designed to help them maximize return on their trade show investment, increase market share and boost profitability.”

The firm now features a library of the industry’s foremost reference materials that provide invaluable advice, tips and techniques from noted leaders in the trade show and event marketing industry. TS Solution Center will also lead an Executive Work Study Program that centers around practical application of the core concepts presented in the books.

 As an authorized distributor of several publications from Business Skills Press, clients can access industry-leading business guides including “Profitable Trade Show Exhibiting,” which highlights effective strategies for achieving measurable results from trade show and event marketing initiatives, and “Smart Selling”, which outlines the approaches used by today’s most successful sales professionals.  “These books provide advice that is valuable, practical, and most importantly, usable,” said Palker.“Small and mid-sized businesses can leverage these proven methodologies to increase lead generation and conversion.”

 In the new Executive Work Study Program, attendees will benefit from hands-on exercises and interactive discussions about the practical application of key topics presented in the books. Led by Palker, an award-winning industry expert with more than 25 years of experience in trade show design, planning and logistical experience, participants will leave with a new arsenal of tools and skills to build their business. The first session will be offered on Thursday, April 16th from 8:30 a.m. to 4:30 p.m. at Island Hills Golf Club, Sayville, NY. The morning session will delve into the topic of “Profitable Exhibiting at Trade Shows,” following by an informative afternoon session on “Smart Selling.

“Our goal is to provide marketing executives with the broadest range of trade show marketing tools and services possible,” Palker added. “Now, in addition to helping them execute on their trade show plans, we can empower them with the skills and knowledge they need to develop more effective strategies.”

Books can be purchased directly through the TS Solution Center online shopping cart at www.tssolutioncenter.com. For more information about and to register for the Executive Work Study Program, call the TS Solution Center directly at 631-393-5079.

About Trade Show Solution Center 
Trade Show Solutions Center, LLC. (TS Solution Center) is a full-service marketing firm. Founded and lead by experts with decades of experience and a proven track record of success, TS Solution Center offers a broad range of solutions designed to help small and mid-sized organizations grow through the power of sales and marketing. From strategic planning, message development and branding, to event management, corporate communications and lead generation, TS Solution Center can develop and execute programs that help companies create and leverage new, profitable business opportunities. 

Melville, NY-based Trade Show Solutions Center prides itself on its commitment to helping customers achieve their most important goals, delivering a broad range of creative, innovative and comprehensive products and services that meet the highest quality standards. To learn more about Trade Show Solutions Center and its portfolio of services, visit the company’s Web site at www.tssolutioncenter.com. 

There is no standing still in today's competitive environment. 

Improving the quality of sales leads through clear and targeted visual communications is only the beginning of your business development  journey.  

The Trade Show Solution Center provides creative, administrative and technology support in areas where our skills can help you save time and money, and training where it makes sense for your team to expand skill sets. Once we understand your needs, we work with you to make the growing process easier.  We help bridge the gap between entrepreneur and small business with one goal in mind―to help you build sales and grow. 

Our Team Leaders offer diversified areas of expertise to support you while you are growing. By understanding not only your goals and objectives, but also your strengths and weaknesses, we can build your return on investment by setting realistic and achievable expectations.  

Could your company benefit from support in these areas?

• Who will build the customer relationship?
• Are you staying in touch with your leads on a scheduled rotation?
• Is your website updated and optimized on a regular basis?
• Are you using available technology tools to work smarter?
• Could your support system be working smarter?

The Trade Show Solution Center provides total business solutions to help you grow your business. Give yourself the competitive advantage and contact us today to learn how we can support your business as it expands.

Phone: 631-393-5079   e-mail: info@tssolutioncenter.com